Consumer Behavior

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

Comunication Strategies

Communication Strategies is a thoroughly researched and comprehensive course for intermediate level students. It covers the vocabulary, patterns and collocations that students need to communicate effectively within 15 general topic area, and all new language is recycled throughout the course.

Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show th…

Marketing In The Public Sector : A Roadmap For Improved Performance

Marketing in the Public Sectoris a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communication…

Transforming Talent Into Strategic Impact

Seiring dengan berkembangnya dunia teknologi informasi khusus internet beserta berbagai aplikasinya. Di sertai dengan jumlah pengguna internet yang terus bertambah tiap tahunnya, wacana untuk memindahkan bisnis yang sebelumnya secara "off" menjadi online telah menjadi kenyataan. Saat ini, telah banyak bisnis yang dulunya di jalankan secara "offline" sekarang telah beralih menjadi bisnis onli…

Pengantar Bisnis

Edisi

-

ISBN/ISSN

9789798433009

Deskripsi Fisik

316 hlm, 24 cm

Judul Seri

-

No. Panggil

650 Alm p

Pernyataan Standar Akuntansi Keuangan

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

viii, 66 hlm, 22 cm

Judul Seri

-

No. Panggil

657.3 IKI p

The Codes Of Selling

Edisi

-

ISBN/ISSN

9789792419528

Deskripsi Fisik

v, 305 hlm, 20 cm

Judul Seri

-

No. Panggil

658.81 Daw t

Perencanaan Kepegawaian

Edisi

2

ISBN/ISSN

9786028733229

Deskripsi Fisik

vi, 133 hlm, 24 cm

Judul Seri

-

No. Panggil

658.8 Har p

Administrasi Perkantoran Modern

Edisi

4

ISBN/ISSN

9794991082

Deskripsi Fisik

vi, 330 hlm, 24 cm

Judul Seri

-

No. Panggil

651.3 Gie a

Research In Finance

This volume contains contributions on important topics in current finance research. Topics include the impact of recent reform in corporate governance, the stock price reactions to the joint venture announcements, the temperature, and the financial signals, the pricing of SPARQs, the incentive effects in project finance with government financial guarantees, the option pricing models with price …

Teori dan Aplikasi Sistem Pakar dalam Teknologi Manajerial

Edisi

-

ISBN/ISSN

9798455169

Deskripsi Fisik

ix, 183 hlm, 25 cm

Judul Seri

-

No. Panggil

658.8 Mar t

Orientasi dan Pelatihan Di Tempat Kerja

Edisi

-

ISBN/ISSN

9794421006

Deskripsi Fisik

viii, 96 hlm, 21 cm

Judul Seri

-

No. Panggil

658.312 Sma o

Buku Pintar Membuat S.O.P

Edisi

-

ISBN/ISSN

9786022791331

Deskripsi Fisik

196 hlm, 20 cm

Judul Seri

-

No. Panggil

657.Har b

Metode Riset untuk Bisnis dan Ekonomi

Edisi

-

ISBN/ISSN

979-688-520-4

Deskripsi Fisik

xiv, 312 hlm; 26 cm

Judul Seri

-

No. Panggil

650.072 Kun m

Manajemen Industri

Edisi

1

ISBN/ISSN

9797631419

Deskripsi Fisik

xiv, 482 hlm, 23 cm

Judul Seri

-

No. Panggil

658.5 Nas m

manajemen produksi dan operasi (edisi revisi)

Edisi

-

ISBN/ISSN

9798140230

Deskripsi Fisik

xix, 264 hlm; 27cm

Judul Seri

-

No. Panggil

658.5 Ass m

pembukuan super simple

Edisi

1

ISBN/ISSN

9797882853

Deskripsi Fisik

vi, 114 hlm, 23 cm

Judul Seri

-

No. Panggil

647 Dju p

All in one finance for non financial managers

Edisi

-

ISBN/ISSN

9786021957721

Deskripsi Fisik

vii,196 hlm; 23 cm

Judul Seri

-

No. Panggil

657.42 Gas a

Rekayasa Ulang Perusahaan (Reengineering The Corporation)

Edisi

-

ISBN/ISSN

9796051435

Deskripsi Fisik

xv, 214 hlm, 23 cm

Judul Seri

-

No. Panggil

650 Ham r

Activity Based Costing Teori Dan Aplikasi

Edisi

-

ISBN/ISSN

9786029328134

Deskripsi Fisik

viii, 176 hlm, 24 cm

Judul Seri

-

No. Panggil

657.3 Isl a

Sistem Tertanam (Embedded System)

Edisi

1

ISBN/ISSN

9789797566951

Deskripsi Fisik

x, 240 hlm, 26 cm

Judul Seri

-

No. Panggil

629.892 Tar s

Internal Audit

Peran Internal Audit dalam organisasi bisnis memang selalu dianggap penting, tetapi dalam praktiknya belum tentu benar-benar dianggap penting. Sudah cukup banyak buku tentang Internal Audit, lantas apa lagi yang mau ditawarkan oleh buku ini? Jawabnya singkat: Buku ini merupakan salah satu karya tulis buah pikiran orisinal para praktisi Internal Audit, bukan literatur audit yang ditulis oleh kal…

The Sales Advantage : Bagaimana meraih Penjualan, Mempertahankannya, dan Menj…

Dua pertanyaan penting yang sering kali ditanyakan tenaga penjualan adalah: “Bagaimana saya dapat menutup lebih banyak penjualan?” serta “Apa yang dapat saya lakukan untuk mengurangi penolakan?” Jawaban terhadap kedua pertanyaan tersebut adalah sama: Anda harus belajar untuk menjual dari sudut pandang konsumen. Pasar global, teknologi yang meningkat, beban informasi yang berlebihan, …

Practical Bank Letter Writing : Menulis Surat Perbankan Praktis

Edisi

-

ISBN/ISSN

9789790754034

Deskripsi Fisik

xvi, 510 hlm ; 26 cm

Judul Seri

-

No. Panggil

651.6 Hut p

Pearson New International Edition : Business Ethics Concepts and Cases

Resolving Moral Issues in Business. The ethical landscape of business is constantly changing, and the new edition of Business Ethics: Concepts and Cases has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. Business Ethics: Concepts and Cases introduces the reader to the ethical c…

Business Driven Information System

Business Driven Information Systems (also known as BDIS) discusses business initiatives first and then how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology decisions in a corporation. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foun…

Businss and Society : Stakeholders, Ethics, Public Policy

Edisi

4

ISBN/ISSN

9781259010729

Deskripsi Fisik

569 hlm ; 26 cm

Judul Seri

-

No. Panggil

650 Law b

Big Picture Economics

Edisi

-

ISBN/ISSN

9780470641811

Deskripsi Fisik

xvii, 234 hlm, 24 cm

Judul Seri

-

No. Panggil

658 Nar b

Currencies After The Crash

Bloomberg Television's Sara Eisen sheds light on the complex global financial system through this illuminating collection of essays. She hand selected the crème de la crème of authors from the world's most prestigious academic institutions and esteemed professional organizations to share―for the first time in print―their observations and deductions on the topics that matter most to you an…