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Managerial Economics in a Global Economy

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This text exhibits four unique features: 1) it uses the theory of the firm as the unifying theme to examine the managerial decision process; 2) it fully introduces a global view into managerial economics to reflect the internationalization of tastes, production, and distribution in today’s globalizing world; 3) it introduces many exciting new topics and managerial tools into the study of managerial economics that are not discussed at all or discussed only very superficially in other texts, such as firm architecture, strategic behavior, business ethics, electronic commerce, risk management, international economies of scale, the virtual corporation, reengineering, benchmarking, the learning organization, and the digital factory; and 4) it shows how managerial decisions are actually made today with more relevant and interesting real-world case applications and integrative case studies than any other text on the market.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658 Sal m

Penerbit

London : Thomson South Western., 2004

Deskripsi Fisik

xxiv, 671 hlm, 24 cm

Bahasa

Indonesia

ISBN/ISSN

9780324171877

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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