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Marketing Management

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for undergraduate and graduate courses in marketing management.

The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Kot m

Penerbit

England : pearson., 2016

Deskripsi Fisik

136 hlm, 27.5 cm

Bahasa

English

ISBN/ISSN

9781292092621

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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