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Advertising and Promotion : An Integrated Marketing Communications Perspective
From the Publisher: As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet …
- Edisi
- 7
- ISBN/ISSN
- 9780071108522
- Deskripsi Fisik
- xxvi, 820 hlm : ilus ; 28 cm
- Judul Seri
- -
- No. Panggil
- 659.1092 Bel a
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah