The graded readers series of original fiction, adapted fiction and factbooks especially written for teenagers. Lucho and Eva are paired together for a History project. The first stage is to draw a 'Mind Map' of all their ideas. But Lucho's mind map has a mind of its own and starts to grow. The map leads Lucho and Eva on an adventure involving the ancient theft of gold in a lost city in the Colo…
This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and st…