Text

Marketing 6.0 The Future Is Immersive : Marketing 6.0 Masa Depan Itu Imersif

---

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.81 Kot m

Penerbit

Jakarta : Gramedia Pustaka Utama., 2026

Deskripsi Fisik

224 hlm.; 23 cm.

Bahasa

Indonesia

ISBN/ISSN

9786020686028

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Cet. 2

Subjek

Strategi marketing

Info Detail Spesifik

Rak 11 (Kanan)

Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar