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Marketing Management

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.



Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.



Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Kot m

Penerbit

England : pearson., 2013

Deskripsi Fisik

679 hlm 27 cm

Bahasa

English

ISBN/ISSN

9780273779834

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

14

Subjek

Manajemen Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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